[摘要] 2015年的这6个月洛阳楼市过得有些“捉急”，促销、刚需还有股民串起了洛阳上半年楼市的主旋律。虽然上半年楼市利好政策不断，连续降准降息，降低二套房首付，构建宽松的金融信贷环境，减轻购房压力，提升消费能力。一二线城市也不断传来楼市回升，价格反弹的讯息，甚至还有深圳楼市一夜 ，日光抢楼的火爆局面。
六、上半年洛阳房地产价格概况分析
1、1—6月整体价格走势
数据来源：和利时统计房管局公布相关数据
6月份洛阳楼市整体4409元/㎡，环比上涨0.69%，其中均价4171元/㎡，环比上涨0.31%，非住宅均价6629元/㎡，环比上涨2.71%。
2015年上半年洛阳楼市整体4637元/㎡，比2014年上半年下降12.74%，其中均价4404元/㎡，比2014年上半年下降10.81%，非住宅均价7402元/㎡，比2014年上半年下降9.95%。
2、6月各区域重点报价及优惠
rder-collapse: collapse" border="0" cellspacing="0" cellpadding="0" width="617">| rder-bottom: windowtext 1pt solid; border-left: windowtext 1pt solid; background-color: #ddd9c3; width: 69pt; height: 22.5pt; border-: windowtext 1pt solid; border-right: windowtext 1pt solid" class="xl73" height="30" width="92">所属区域 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: #ddd9c3; width: 71pt; border-: windowtext 1pt solid; border-right: windowtext 1pt solid" class="xl66" width="94">项目名称 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: #ddd9c3; width: 116pt; border-: windowtext 1pt solid; border-right: windowtext 1pt solid" class="xl66" width="155">销售报价 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: #ddd9c3; width: 207pt; border-: windowtext 1pt solid; border-right: windowtext 1pt solid" class="xl66" width="276">销售政策 |
| rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; height: 513pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl74" height="684" rowspan="18">涧西区、高新区 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67">升龙城 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">6400元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款7个点，按揭5个点； |
| rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; height: 57pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl74" height="76" rowspan="2"> 世家 | rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; width: 116pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl69" rowspan="2" width="155">5700元/㎡ | rder-bottom: #f0f0f0; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl77" width="276">全款5个点，按揭2个点； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" height="38" width="276">142㎡团购价5100元/㎡ ； | |||
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">中弘 广场 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">6000元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款3个点，按揭1个点，3天付款优惠1%， 1万抵3万； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">升龙又一城 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">5100元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款5个点，按揭2个点 | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">北航未来域 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">5000元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款5个点 ，按揭3个点； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">美景九悦山 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">5500元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款3个点，按揭1个点，一周内付清可在优惠1个点 | |
| rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; height: 57pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl74" height="76" rowspan="2">正商城 | rder-bottom: #f0f0f0; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl72" width="155">高层：4100元/㎡ | rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; width: 207pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl79" rowspan="2" width="276">全款5个点，按揭3个点，排号再优惠1个点； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" height="38" width="155">洋房：5100元/㎡ | |||
| rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; height: 57pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl74" height="76" rowspan="2">京熙帝景·达园 | rder-bottom: #f0f0f0; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl72" width="155">平层：7500-8000元/㎡ | rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; width: 207pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl79" rowspan="2" width="276">全款5个点 ，按揭3个点； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" height="38" width="155">复式：8000元-1.4万元/㎡ | |||
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">凯瑞梧桐里 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">4500元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款3个点 ，按揭1个点； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">君悦蓝庭 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">4900元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款优惠70元/㎡，按揭优惠30元/㎡，定房直减1万元； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">万众e家 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">4400元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款3个点，特价房4280元/㎡，高可享10万优惠； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">九都城 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">6100元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款4个点，按揭2个点； | |
| rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; height: 57pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl74" height="76" rowspan="2">繁华城 | rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; width: 116pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl69" rowspan="2" width="155">5800元/㎡ | rder-bottom: #f0f0f0; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl77" width="276">全款3个点，按揭1个点； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" height="38" width="276">特价房，楼层不等，直接优惠6万元； | |||
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">米兰印象 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">5000元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款2个点，按揭1个点，交1万抵2万； | |
| rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; height: 142.5pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl74" height="190" rowspan="5">西工区 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67">天城一品 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">5400元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">1千抵6千 |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">凌宇犀地 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">6500元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款9个点，按揭7个点； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">王城之珠2期 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">4800元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款2个点，按揭1个点； | |
| rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; height: 57pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl74" height="76" rowspan="2">顺峰状元府邸 | rder-bottom: #f0f0f0; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl72" width="155">小高层： 4800元/㎡ | rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; width: 207pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl79" rowspan="2" width="276">全款3个点，按揭1个点； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" height="38" width="155">洋房：5100元/㎡ | |||
| rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; height: 313.5pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl74" height="418" rowspan="11">新区 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67">绿都塞纳春天 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">6000元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款优惠1个点，7号楼 1万抵3万 |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">盛唐至尊 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">6800元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款80元/㎡，按揭50元/㎡； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">建业龙城 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">5800元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款3个点，按揭1个点 | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">国宝华府 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">高层：6500元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款2个点，按揭1个点 | |
| rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; height: 85.5pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl74" height="114" rowspan="3">汇景湾 | rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; width: 116pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl69" rowspan="3" width="155">5600元/㎡ | rder-bottom: #f0f0f0; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl77" width="276">1、特价房低至4850元/㎡； | |
| rder-bottom: #f0f0f0; border-left: #f0f0f0; background-color: transparent; width: 207pt; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl77" height="38" width="276">2、特价房外优惠：一次性付款优惠400元/㎡； 按揭优惠340元/㎡； | |||
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" height="38" width="276">3、赠送20㎡入户花园 | |||
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 71pt; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" height="38" width="94">方诚棕榈泉 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">5700元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款3个点；按揭1个点 | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 71pt; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" height="38" width="94">建业桂园 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">5100元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款12个点，按揭8个点 | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 71pt; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" height="38" width="94">龙海林溪 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">5100元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款2个点，按揭1个点，三天内订房减一万； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 71pt; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" height="38" width="94">滨河御景苑 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">4700元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款5个点，按揭3个点 | |
| rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; height: 228pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl74" height="304" rowspan="8">老城、瀍河 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 71pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="94">香榭里·定鼎广场 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">5398元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款优惠500元/㎡,按揭优惠300元/㎡ |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">揽翠城 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">4500元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款优惠6%，按揭优惠1% | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">恒泰春天 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">4600元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款3个点，按揭2个点,青年公寓 1千抵2万 | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">君河湾 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">5600元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">2期两万买两房、三万买三房；临街现铺，单价7200元/㎡起； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">恒大绿洲 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">5600元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款5个点，按揭2个点，1.8万起； | |
| rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; height: 57pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl74" height="76" rowspan="2">地久艳阳天 | rder-bottom: #f0f0f0; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl72" width="155">现房：4800元/㎡ | rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; width: 207pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl79" rowspan="2" width="276">全款3个点，按揭2个点 | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" height="38" width="155">期房：4300元/㎡ | |||
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">圣域蓝湾 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">4400元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款3个点，按揭2个点 | |
| rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; width: 69pt; height: 114pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl69" height="152" rowspan="4" width="92">经开区 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67">开元壹号 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">5150元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款10个点，按揭8个点 |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">863创智广场 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">5000元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款4个点； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">鼎盛国际 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">4900元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">3#楼王 ，1万抵5万； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67" height="38">绿都悦府 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">5100元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276"> 5000抵3万 | |
| rder-bottom: black 1pt solid; border-left: windowtext 1pt solid; background-color: transparent; height: 85.5pt; border-: windowtext; border-right: windowtext 1pt solid" class="xl74" height="114" rowspan="3">伊滨区 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl67">天明城 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">4100元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">10套特惠房，高惠3万 |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 71pt; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" height="38" width="94">申泰e | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">4500元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">3万，年1万5；五年之内等价置换，五年之后原价回购； | |
| rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 71pt; height: 28.5pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" height="38" width="94">洛阳 | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 116pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl68" width="155">高层非毛坯4800元/㎡ | rder-bottom: windowtext 1pt solid; border-left: #f0f0f0; background-color: transparent; width: 207pt; border-: #f0f0f0; border-right: windowtext 1pt solid" class="xl75" width="276">全款4个点，按揭2个点； |
整体来看，6月份楼市并未受市场起底的影响，以价换量的方针政策并未有所改变，各种名目的优惠政策持续中，同时优惠力度也延续着，可见市场并未完全被唤醒。
和利时观点：2015年价格一路下坡走到现在，目前洛阳楼市的价格是否已经探底回升逐步企稳还有待进一步观察。首先从2014年以来的价格和销售的走势图我们可以清楚的看到，洛阳楼市整体客户的价格敏感度是十分高的，所以走量还是走价是洛阳各大房企一直在纠结和观望的过程中，5月份以来算是有了一个清晰的结果，但是对于下半年楼市价格的走势应该说存在可能但是步履维艰。
七、上半年洛阳房地产营销活动概况分析
1、1—6月营销活动总结
纵观2015年上半年，营销活动可谓是花样繁多，除了传统各种明目的diy活动之外，出彩的当属英和紫悦府的“浪漫钢琴王子”演奏会巡演洛阳站活动的举办；保利建业香槟国际举办的兽首国宝展；和昌 城邦带来的冰雪奇缘冰雕展；君河湾举办的“河湾盛典，君主之夜”春节晚会等，震惊的活动当属恒大集团召开的新闻发布会，“发布会宣布从4月16日8时起实行无理由退房的重大决定”；在目前市场尚未完全走出调整期的时候，各类的营销活动仍将保持较高的态势，以求吸引更多的到访，以促进成交，缓解资金和库存的压力。
2、报纸广告投放情况
数据来源：和利时地产机构市场部根据洛阳晚报报价统计数据
2015年6月，洛阳晚报共投放广告24次总费用合计334.55万元。投放次数环比小幅锐减，费用环比小幅上升，这主要是因为，部分项目均借助较大版面宣扬自身产品和促销活动宣传所致。
综合年度对比数据来看，今年上半年各商家对报广的投放意愿大幅减少，均采用各种形式的营销活动来提高项目影响力和关注度。
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